<div class="gmail_quote"><div>Greetings Martin,</div><div><br></div><div>Congratulations on <a href="http://schema.org">schema.org</a> buy-in.   </div><div><br></div><div>The Auto-ID Labs at MIT have been asked to organize conference on Big Data for CPG retail, transportation logistics and mobile retail commerce Oct 9-10 in Cambridge MA by VICS and GS1.  Thought to check in with you as to whether speaking at this event would be of interest.  Unfortunately we do not have funds to reimburse for travel.  Please advise as to your interest and availability.</div>
<div><br></div><div>-Steve-</div><div><br></div><div>Stephen Miles</div><div>Research Affiliate and Consultant</div><div>Auto-ID Labs</div><div><a href="mailto:s_miles@mit.edu">s_miles@mit.edu</a></div><div>978 884 0214 (C)</div>
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Message: 1<br>
Date: Wed, 18 Jul 2012 21:34:49 +0200<br>
From: Martin Hepp <<a href="mailto:martin.hepp@ebusiness-unibw.org">martin.hepp@ebusiness-unibw.org</a>><br>
Subject: [goodrelations] New additionalType property in <a href="http://schema.org" target="_blank">schema.org</a><br>
To: goodrelations-list <<a href="mailto:goodrelations@ebusiness-unibw.org">goodrelations@ebusiness-unibw.org</a>><br>
Message-ID: <<a href="mailto:D6FFB350-1E38-4A8B-8207-140D7F11BC82@ebusiness-unibw.org">D6FFB350-1E38-4A8B-8207-140D7F11BC82@ebusiness-unibw.org</a>><br>
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Dear all:<br>
<br>
I am happy to announce that the sponsors of <a href="http://schema.org" target="_blank">schema.org</a>, i.e. Google, Yahoo, Bing, and Yandex, have just implemented my proposal (from September 2011) to add a new property additionalType to <a href="http://schema.org/Thing" target="_blank">http://schema.org/Thing</a> and thus also to <a href="http://schema.org/Product" target="_blank">http://schema.org/Product</a>.<br>

<br>
This allows using the more than 300,000 precise product type identifiers from our <a href="http://www.productontology.org" target="_blank">http://www.productontology.org</a> service for telling search engines very, very precise the type of products or services you are selling.<br>

<br>
For example, a racing bike should now be marked up as follows:<br>
<br>
<div itemscope itemtype="<a href="http://schema.org/Product" target="_blank">http://schema.org/Product</a>"><br>
    <link itemprop="additionalType" href="<a href="http://www.productontology.org/id/Racing_bicycle" target="_blank">http://www.productontology.org/id/Racing_bicycle</a>" /><br>
    <!-- other <a href="http://schema.org" target="_blank">schema.org</a> properties go in here --><br>
</div><br>
<br>
You can use any reasonable Wikipedia entry for that.<br>
<br>
See<br>
<br>
    <a href="http://www.productontology.org/doc/Racing_bicycle#microdata" target="_blank">http://www.productontology.org/doc/Racing_bicycle#microdata</a><br>
<br>
for more details.<br>
<br>
This is also the first step in the ongoing effort to make the GoodRelations vocabulary fully available from the <a href="http://schema.org" target="_blank">schema.org</a> namespace.<br>
<br>
Best wishes<br>
<br>
Martin<br>
<br>
--------------------------------------------------------<br>
martin hepp<br>
e-business & web science research group<br>
universitaet der bundeswehr muenchen<br>
<br>
e-mail:  <a href="mailto:hepp@ebusiness-unibw.org">hepp@ebusiness-unibw.org</a><br>
phone:   <a href="tel:%2B49-%280%2989-6004-4217" value="+498960044217">+49-(0)89-6004-4217</a><br>
fax:     <a href="tel:%2B49-%280%2989-6004-4620" value="+498960044620">+49-(0)89-6004-4620</a><br>
www:     <a href="http://www.unibw.de/ebusiness/" target="_blank">http://www.unibw.de/ebusiness/</a> (group)<br>
         <a href="http://www.heppnetz.de/" target="_blank">http://www.heppnetz.de/</a> (personal)<br>
skype:   mfhepp<br>
twitter: mfhepp<br>
<br>
Check out GoodRelations for E-Commerce on the Web of Linked Data!<br>
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* Project Main Page: <a href="http://purl.org/goodrelations/" target="_blank">http://purl.org/goodrelations/</a><br>
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<br>
End of goodrelations Digest, Vol 47, Issue 4<br>
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</blockquote></div><br><br clear="all"><div><br></div>-- <br>"creating an internet of things - one thing at a time."<br><a href="http://bit.ly/s_miles" target="_blank">http://bit.ly/s_miles</a><br><br>RFID Technology and Applications, Edited by Stephen Miles, Sanjay Sarma, John Williams<br>
For more information see <a href="http://www.cambridge.org/9780521880930" target="_blank">www.cambridge.org/9780521880930</a><br><br>Now available in Paperbackfrom Amazon:<br><a href="http://www.amazon.com/RFID-Technology-Applications-Stephen-Miles/dp/0521880939" target="_blank">http://www.amazon.com/RFID-Technology-Applications-Stephen-Miles/dp/0521880939</a><br>
(ISBN-13: 9780521169615)<br><br>Also available in Hardback | Adobe eBook<br>Published April 2011<br><br><br><br>