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Hi Steve, <br>
thanks!<br>
<br>
By the way, I suspect the main reason is that by the very design
properties of linked data, i.e.,<br>
<br>
1. link specificity and<br>
2. higher link density,<br>
<br>
pages with GoodRelations & RDFa represent higher grades when the
information value is assessed in an algorithmic way.<br>
<br>
I suspect that Google and others will soon implement changes to the
algorithms that will check whether the rich meta-data <br>
<br>
1. makes sense and<br>
2. is consistent with the unstructured content<br>
<br>
in order to prevent abuse. So they will have to use semantic technology
at least internally ;-)<br>
<br>
Martin<br>
<br>
<br>
<br>
Steven Forth wrote:
<blockquote
cite="mid:b71411bb0912100556w35c0b66cn7db64d71cb68c41@mail.gmail.com"
type="cite">
<pre wrap="">Game Changing Martin
We need to get this news out there, it will lead to a huge shift in
behaviors. Could be a tipping point for the whole sem web.
Hats off ...
Steven
On Thu, Dec 10, 2009 at 5:40 AM, Martin Hepp (UniBW) <
<a class="moz-txt-link-abbreviated" href="mailto:martin.hepp@ebusiness-unibw.org">martin.hepp@ebusiness-unibw.org</a>> wrote:
</pre>
<blockquote type="cite">
<pre wrap="">Dear all:
In his talk at the Search Engine Strategies 2009 conference in Chicago this
week, Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc.,
reported very surprising effects of adding GoodRelations and RDFa to their
products pages:
*1. GoodRelations + RDFa improved the rank of the respective pages in
Google tremendously. *
In fact, if you try the query "BestBuy Ferris Bueller" on Google, then the
page
<a class="moz-txt-link-freetext" href="http://products.semweb.bestbuy.com/y/products/7590289/">http://products.semweb.bestbuy.com/y/products/7590289/</a>
comes on rank # 1 ahead of the much more established page
<a class="moz-txt-link-freetext" href="http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuId=7590289&id=47476">http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuId=7590289&id=47476</a>
This indicates a strong effect of GoodRelations + RDFa on Google's
appreciation of a page. It is particularly surprising since the age of a
domain has now a huge influence on ranking in Google (older ones get a much
higher ranking), and the semantically augmented one is only something like
eight weeks old.
*2. Jay also reported a 30 % percent (!) increase in traffic *on the
BestBuy stores pages, e.g.
<a class="moz-txt-link-freetext" href="http://stores.bestbuy.com/1895">http://stores.bestbuy.com/1895</a>
since they have been augmented by GoodRelations + RDFa rich mark-up.
*3. Yahoo observes a 15% increase in the Click-through-Rate (CTR). *
Nick Cox from Yahoo also recently reported that augmented search results,
e.g. those with GoodRelations / RDFa in Yahoo get a *15 % higher
Click-through-Rate (CTR).
So in short: *While better visibility in traditional search engines is of
course not the main intended effect by adding GoodRelations & RDFa rich
mark-up,
I think these findings are so substantial that any SEO / SEM consultant
should apply it - now!
Patterns for simple copy-and-paste are here:
<a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/Rdfa4google">http://www.ebusiness-unibw.org/wiki/Rdfa4google</a>
A full cookbook of mark-up recipes is being maintained at
<a class="moz-txt-link-freetext" href="http://tr.im/cookbook">http://tr.im/cookbook</a>
All developer resources are at
<a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/GoodRelations">http://www.ebusiness-unibw.org/wiki/GoodRelations</a>
Best wishes
Martin Hepp
--
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen
e-mail: <a class="moz-txt-link-abbreviated" href="mailto:hepp@ebusiness-unibw.org">hepp@ebusiness-unibw.org</a>
phone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www: <a class="moz-txt-link-freetext" href="http://www.unibw.de/ebusiness/">http://www.unibw.de/ebusiness/</a> (group)
<a class="moz-txt-link-freetext" href="http://www.heppnetz.de/">http://www.heppnetz.de/</a> (personal)
skype: mfhepp
twitter: mfhepp
Check out GoodRelations for E-Commerce on the Web of Linked Data!
=================================================================
Project page:<a class="moz-txt-link-freetext" href="http://purl.org/goodrelations/">http://purl.org/goodrelations/</a>
Resources for developers:<a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/GoodRelations">http://www.ebusiness-unibw.org/wiki/GoodRelations</a>
Webcasts:
Overview - <a class="moz-txt-link-freetext" href="http://www.heppnetz.de/projects/goodrelations/webcast/">http://www.heppnetz.de/projects/goodrelations/webcast/</a>
How-to - <a class="moz-txt-link-freetext" href="http://vimeo.com/7583816">http://vimeo.com/7583816</a>
Recipe for Yahoo SearchMonkey:<a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey">http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey</a>
Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"<a class="moz-txt-link-freetext" href="http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287">http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287</a>
Overview article on Semantic Universe:<a class="moz-txt-link-freetext" href="http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html">http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html</a>
Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey <a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009">http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009</a>
_______________________________________________
goodrelations mailing list
<a class="moz-txt-link-abbreviated" href="mailto:goodrelations@ebusiness-unibw.org">goodrelations@ebusiness-unibw.org</a>
<a class="moz-txt-link-freetext" href="http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations">http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations</a>
</pre>
</blockquote>
<pre wrap=""><!---->
</pre>
</blockquote>
<br>
<pre class="moz-signature" cols="72">--
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen
e-mail: <a class="moz-txt-link-abbreviated" href="mailto:hepp@ebusiness-unibw.org">hepp@ebusiness-unibw.org</a>
phone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www: <a class="moz-txt-link-freetext" href="http://www.unibw.de/ebusiness/">http://www.unibw.de/ebusiness/</a> (group)
<a class="moz-txt-link-freetext" href="http://www.heppnetz.de/">http://www.heppnetz.de/</a> (personal)
skype: mfhepp
twitter: mfhepp
Check out GoodRelations for E-Commerce on the Web of Linked Data!
=================================================================
Project page:
<a class="moz-txt-link-freetext" href="http://purl.org/goodrelations/">http://purl.org/goodrelations/</a>
Resources for developers:
<a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/GoodRelations">http://www.ebusiness-unibw.org/wiki/GoodRelations</a>
Webcasts:
Overview - <a class="moz-txt-link-freetext" href="http://www.heppnetz.de/projects/goodrelations/webcast/">http://www.heppnetz.de/projects/goodrelations/webcast/</a>
How-to - <a class="moz-txt-link-freetext" href="http://vimeo.com/7583816">http://vimeo.com/7583816</a>
Recipe for Yahoo SearchMonkey:
<a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey">http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey</a>
Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
<a class="moz-txt-link-freetext" href="http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287">http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287</a>
Overview article on Semantic Universe:
<a class="moz-txt-link-freetext" href="http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html">http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html</a>
Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
<a class="moz-txt-link-freetext" href="http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009">http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009</a>
</pre>
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