GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp
martin.hepp at ebusiness-unibw.org
Wed Oct 12 13:15:30 CEST 2011
Dear all: I am happy to share with you the news that Renault UK has recently deployed GoodRelations support on its merchandise shop system. Background story: http://www.makolab.net/EN/WebMedia/News/Default.aspx Example page: http://www.renault.co.uk/ownerservices/shop/item/renaulttoys/pedalcar/eco2pedalcar/default.aspx Page in Google's testing tool: http://www.google.com/webmasters/tools/richsnippets?url=http://www.renault.co.uk/ownerservices/shop/item/renaulttoys/pedalcar/eco2pedalcar/default.aspx Almost in parallel with Volkswagen [1], this is the second major automotive player to realize the huge potential of GoodRelations and structured data for communicating with the digital devices of potential customers. While this is just a first deployment in a subset of the e-commerce systems at Renault, I assume they will soon expand this to other systems and products. Best wishes Martin Hepp [1] http://www.w3.org/2001/sw/sweo/public/UseCases/Volkswagen/