GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp (UniBW)
martin.hepp at ebusiness-unibw.org
Thu Jan 28 10:49:28 CET 2010
Dear all:
There is growing evidence that using GoodRelations + RDFa in shop sites
brings immediate benefits for current business and current search engine
technology, in addition to the future benefits in terms of visibility on
the Web of Linked Data.
See
http://priyankmohan.blogspot.com/2009/12/online-retail-how-best-buy-is-using.html
and
http://www.solutions-answers-results.com.au/index.php/Ways-to-Improve-Your-Website/How-To-Get-Ranked-Without-Resorting-to-Outdated-SEO-Tactics.html
The second reports on a controlled experiment and can show GoodRelations
would be justified on the Google rank gain alone, even without
considering the additional visibility in the linked data world.
An my Google findings at
http://www.ebusiness-unibw.org/wiki/GoodRelationsInGoogle
still hold, of course.
Best wishes
Martin Hepp
--
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen
e-mail: hepp at ebusiness-unibw.org
phone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www: http://www.unibw.de/ebusiness/ (group)
http://www.heppnetz.de/ (personal)
skype: mfhepp
twitter: mfhepp
Check out GoodRelations for E-Commerce on the Web of Linked Data!
=================================================================
Project page:
http://purl.org/goodrelations/
Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelations
Webcasts:
Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
How-to - http://vimeo.com/7583816
Recipe for Yahoo SearchMonkey:
http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey
Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287
Overview article on Semantic Universe:
http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html
Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009