GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp (UniBW)
martin.hepp at ebusiness-unibw.org
Thu Jan 28 10:49:28 CET 2010
Dear all: There is growing evidence that using GoodRelations + RDFa in shop sites brings immediate benefits for current business and current search engine technology, in addition to the future benefits in terms of visibility on the Web of Linked Data. See http://priyankmohan.blogspot.com/2009/12/online-retail-how-best-buy-is-using.html and http://www.solutions-answers-results.com.au/index.php/Ways-to-Improve-Your-Website/How-To-Get-Ranked-Without-Resorting-to-Outdated-SEO-Tactics.html The second reports on a controlled experiment and can show GoodRelations would be justified on the Google rank gain alone, even without considering the additional visibility in the linked data world. An my Google findings at http://www.ebusiness-unibw.org/wiki/GoodRelationsInGoogle still hold, of course. Best wishes Martin Hepp -- -------------------------------------------------------------- martin hepp e-business & web science research group universitaet der bundeswehr muenchen e-mail: hepp at ebusiness-unibw.org phone: +49-(0)89-6004-4217 fax: +49-(0)89-6004-4620 www: http://www.unibw.de/ebusiness/ (group) http://www.heppnetz.de/ (personal) skype: mfhepp twitter: mfhepp Check out GoodRelations for E-Commerce on the Web of Linked Data! ================================================================= Project page: http://purl.org/goodrelations/ Resources for developers: http://www.ebusiness-unibw.org/wiki/GoodRelations Webcasts: Overview - http://www.heppnetz.de/projects/goodrelations/webcast/ How-to - http://vimeo.com/7583816 Recipe for Yahoo SearchMonkey: http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey Talk at the Semantic Technology Conference 2009: "Semantic Web-based E-Commerce: The GoodRelations Ontology" http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287 Overview article on Semantic Universe: http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html Tutorial materials: ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009