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GoodRelations - The Web Vocabulary for E-Commerce

This is the archive of the goodrelations dicussion list

GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.

[goodrelations] GoodRelations and Affilate Marketing

Martin Hepp (UniBW) hepp at ebusiness-unibw.org
Thu Sep 3 10:32:03 CEST 2009

Dear all:

I was recently ask for an explanation on how GoodRelations can be used 
for new forms of affiliate marketing.

Here is my reply; it may be of use for other adopters of GoodRelations:

GoodRelations supports future forms of affiliate marketing in the 
following ways:

1. GoodRelations and linked commerce data on a Web scale allow a much 
more fine-grained and precise selection of potentially interesting 
offers for a given user in a given context-
2. GoodRelations, by means of the gr:seeks property, allows to publish 
wants for other agents or services to discover. This can e.g. be used in 
combination with the idea of "active semantic spaces" [1].

3. Goodrelations allows businesses to improve and republish existing RDF 
data of offers or want and create a "toll road" if that improvement is 
actually used by means of rdfs:seeAlso and gr:relatedWebService in 
combination with a newly created URI.

For resolving that new URI, i.e. getting back to the original one, the 
creator of the improvement can e.g. charge a small fee.


[1] Ding, Yihong; Ding, Ying; Embley, David; Shafiq, Omair; Hepp, 
Martin: Making the Semantic Web a Reality through Active Semantic Spaces 
(Position Paper), Proceedings of the ESWC 2007 Workshop "Bridging the 
Gap between Semantic Web and Web 2.0", June 7, 2007, Innsbruck, Austria.
PDF at

martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  mhepp at computer.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp

Check out GoodRelations for E-Commerce on the Web of Linked Data!


Recipe for Yahoo SearcMonkey:

Talk at the Semantic Technology Conference 2009: 
"Semantic Web-based E-Commerce: The GoodRelations Ontology"

Overview article on Semantic Universe:

Project page:

Resources for developers:

Tutorial materials:
CEC'09 2009 Tutorial: The Web of Data for E-Commerce: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey 

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