GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp (UniBW)
martin.hepp at ebusiness-unibw.org
Wed Nov 18 19:52:55 CET 2009
Dear all: If you happen to be in Zurich, Switzerland: Please be invited to tomorrow's Semantic Web Meetup on GoodRelations at 6.00 p.m. Info and RSVP ============ http://www.meetup.com/Zurich-Semantic-Web-Meetup-com/de/calendar/11831501/ Title === Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale Abstract ======= In less than a year since its official release, the GoodRelations vocabulary for e-commerce has received huge interest from practitioners and researchers alike. GoodRelations has already been adopted by Yahoo, BestBuy, OpenLink Software, and other major players, and is supported by popular Web shop applications like osCommerce and the Joomla/Virtuemart combo. For the first time in history, we can expect a massive amount of real-world data expressed using a rich vocabulary compliant with the state-of-the art in W3C Semantic Web technology. In this talk, I will explain the technological foundations and the business implications of GoodRelations for e-business experts, CTOs and CIOs, Web developers, and basically anybody who wants to be found on the Web. I will also show details on the massive growth of real-world data, sketch business models for affiliate marketing, and give an overview of available on-line resources and tools for adding GoodRelations support to your business model. Location ======== Uni Zürich, Institut für Bankenwesen (meeting Room on the ground floor) Plattenstrasse 32 Seminarraum 4 Zurich, Switzerland Schedule ======== 18:00 Socializing 18:30 Talk "Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale" Prof. Dr. Martin Hepp, E-Business & Web Science Research Group, Universität der Bundeswehr München, Germany 19:30 Lessons Learned, Best Practices, and Discussion 20:30 Socializing / gemeinsames Nachtessen Speaker's Bio ============= Martin Hepp is a professor of general management and e-business at Universität der Bundeswehr München in Germany, where he heads the e-business and Web Science Research Group. Hepp holds a master's degree in business management and business information systems and a PhD in business information systems from the University of Würzburg (Germany). His key research interest is in using structured, linked data on a Web scale for e-business, in particular matchmaking and product data reuse. As part of his research, he developed the GoodRelations and eClassOWL ontologies, now widely used for describing offers on the Web. Also, he was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor of IJSWIS. http://www.heppnetz.de Links to GoodRelations Materials and Tools ========================================== Project page: http://purl.org/goodrelations/ Resources for developers: http://www.ebusiness-unibw.org/wiki/GoodRelations Webcasts: Overview - http://www.heppnetz.de/projects/goodrelations/webcast/ How-to - http://vimeo.com/7583816 Recipe for Yahoo SearchMonkey: http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey Talk at the Semantic Technology Conference 2009: "Semantic Web-based E-Commerce: The GoodRelations Ontology" http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287 Overview article on Semantic Universe: http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html Tutorial materials: ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009 -- -------------------------------------------------------------- martin hepp e-business & web science research group universitaet der bundeswehr muenchen e-mail: hepp at ebusiness-unibw.org phone: +49-(0)89-6004-4217 fax: +49-(0)89-6004-4620 www: http://www.unibw.de/ebusiness/ (group) http://www.heppnetz.de/ (personal) skype: mfhepp twitter: mfhepp