GoodRelations - The Web Vocabulary for E-Commerce

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GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.

[goodrelations] Pre-release: New GoodRelations Annotator - Simple RDFa snippets for copy-and-paste

Martin Hepp (UniBW) martin.hepp at
Wed Nov 11 16:17:13 CET 2009

Dear all:

We are in the process of finalizing an improved version of the
GoodRelations Annotator Tool.

With that tool, any company can quickly create a rich description of its
line of business, opening hours, payment options, and the like.

In the past, publishing the resulting RDF data proved to be too
difficult for many users - or impossible due to the lack of access
privileges. Now, based on our RDF2RDFa component, the resulting rich
meta-data is turned into a simple 20+ lines RDFa snippet that can be
easily copied into your main Web page, directly before the closing
"</body>" element.

This will work for anybody who can see and access a page's source code,
i.e. even in Content Management Systems or Wikis, etc.

Please check it out and provide feedback:

By the way, once you have published respective meta-data, you can check
the improved appearance in future search engines directly using the


Simply enter search terms that bring up your respective page among the
top five hits in Google, and you will see the effect of GoodRelations
within seconds.

Best wishes

Martin Hepp

martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail: hepp at
phone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www: (group) (personal)
skype: mfhepp
twitter: mfhepp

Check out GoodRelations for E-Commerce on the Web of Linked Data!


Recipe for Yahoo SearchMonkey:

Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"

Overview article on Semantic Universe:

Project page:

Resources for developers:

Tutorial materials:
CEC'09 2009 Tutorial: The Web of Data for E-Commerce: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey

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