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goodrelations

Hi Gert,
thanks!

As a URI for my message, the best available is

http://ebusiness-unibw.org/pipermail/goodrelations/2009-December/000152.html

Jay Myers will put his materials online next week.

The most useful links for your post would be:

    * Project Main Page: http://purl.org/goodrelations/
    * Vocabulary: http://purl.org/goodrelations/v1
    * Documentation: http://purl.org/goodrelations/v1.html
    * Developer's Wiki: http://www.ebusiness-unibw.org/wiki/GoodRelations

plus these Webcasts:
Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
How-to   - http://vimeo.com/7583816

Does that do the trick?

Martin

Gert Mentens wrote:
> Martin,
>
>  
>
> I own a Web 3.0 discussion Group on LinkedIn. Can you give me a link to a
> news item or so (with this mail as content) which I can post in the group?
> Love to do some marketing for you guys.
>
>  
>
> Regards,
>
> Gert Mentens
>
>  
>
>  
>
>  
>
> Van: goodrelations-bounces at ebusiness-unibw.org
> [mailto:goodrelations-bounces at ebusiness-unibw.org] Namens Steven Forth
> Verzonden: donderdag 10 december 2009 14:56
> Aan: martin.hepp at ebusiness-unibw.org
> CC: goodrelations at ebusiness-unibw.org
> Onderwerp: Re: [goodrelations] GoodRelations + RDFa have huge impact on
> Google Rank and CTR
>
>  
>
> Game Changing Martin
>
>  
>
> We need to get this news out there, it will lead to a huge shift in
> behaviors. Could be a tipping point for the whole sem web.
>
>  
>
> Hats off ...
>
>  
>
> Steven
>
> On Thu, Dec 10, 2009 at 5:40 AM, Martin Hepp (UniBW)
> <martin.hepp at ebusiness-unibw.org> wrote:
>
> Dear all:
>
> In his talk at the Search Engine Strategies 2009 conference in Chicago this
> week, Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc.,
> reported very surprising effects of adding GoodRelations and RDFa to their
> products pages:
>
> 1. GoodRelations + RDFa improved the rank of the respective pages in Google
> tremendously. 
>
> In fact, if you try the query "BestBuy Ferris Bueller" on Google, then the
> page
>
>     http://products.semweb.bestbuy.com/y/products/7590289/ 
>
> comes on rank # 1 ahead of the much more established page
>
>  
> http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuId
> =7590289
> <http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuI
> d=7590289&id=47476> &id=47476
>
> This indicates a strong effect of GoodRelations + RDFa on Google's
> appreciation of a page. It is particularly surprising since the age of a
> domain has now a huge influence on ranking in Google (older ones get a much
> higher ranking), and the semantically augmented one is only something like
> eight weeks old.
>
> 2. Jay also reported a 30 % percent (!)  increase in traffic on the BestBuy
> stores pages, e.g.
>
> http://stores.bestbuy.com/1895
>
> since they have been augmented by GoodRelations + RDFa rich mark-up. 
>
> 3. Yahoo observes a 15% increase in the Click-through-Rate (CTR). 
>
> Nick Cox from Yahoo also recently reported that augmented search results,
> e.g. those with GoodRelations / RDFa in Yahoo get a 15 % higher
> Click-through-Rate (CTR).
>
> So in short: While better visibility in traditional search engines is of
> course not the main intended effect by adding GoodRelations & RDFa rich
> mark-up, 
> I think these findings are so substantial that any SEO / SEM consultant
> should apply it - now!
>
> Patterns for simple copy-and-paste are here:
>
>     http://www.ebusiness-unibw.org/wiki/Rdfa4google
>
> A full cookbook of mark-up recipes is being maintained at
>
>     http://tr.im/cookbook
>
> All developer resources are at
>
>     http://www.ebusiness-unibw.org/wiki/GoodRelations
>
> Best wishes
>
> Martin Hepp
>
>
>
>
>   

-- 
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  hepp at ebusiness-unibw.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp

Check out GoodRelations for E-Commerce on the Web of Linked Data!
=================================================================

Project page:
http://purl.org/goodrelations/

Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelations

Webcasts:
Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
How-to   - http://vimeo.com/7583816

Recipe for Yahoo SearchMonkey:
http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey

Talk at the Semantic Technology Conference 2009: 
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287

Overview article on Semantic Universe:
http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html

Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey 
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009

This is the archive of the goodrelations dicussion list

[goodrelations] GoodRelations + RDFa have huge impact on Google Rank and CTR