GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp (UniBW)
martin.hepp at ebusiness-unibw.org
Thu Dec 10 14:58:14 CET 2009
Dear Giovanni: Giovanni Tummarello wrote: > Congrats Martin these are very concrete results! > > Thanks! > i didnt know bestbudy went to RDFa actually, so much better than the > hidden RDF pages! > They will keep on producing both, but following our recommendation, the RDF/XML will be a dump meant for crawlers only and collating the rich meta-data from all RDFa mark-up. In other words, if you crawl the single RDF/XML, you will get the very same set of triples (minus duplicates) as if you crawled all XHTML/HTML and extracted all RDF from there. So the authoritative URIs will be those from the RDFa and if you dereference an entity URI, you will go to the XHTML+RDFa resource. > hurry for that.. and they work right away in the inspector > > http://sindice.com/developers/inspector/?url=http%3A%2F%2Fproducts.semweb.bestbuy.com%2Fy%2Fproducts%2F7590289%2F#sigma > > Yes, but please also show key values like price, payment, and delivery options, even if those require parsing a single intermediate node. Also, you should use the ean ucc 13 property to suggest related entities, even if this is a literal value instead of a URI. But be careful not to assume that all entities having the same EAN code are the same entities (DON'T generate sameAs statements. Just link.) > shall we go and declare the pure RDF section of bestbuy obsolete? what > do you think? > > No. But for the moment, fetch the RDFa if that is easier for you. Martin > Giovanni > > On Thu, Dec 10, 2009 at 11:40 AM, Martin Hepp (UniBW) > <martin.hepp at ebusiness-unibw.org> wrote: > >> Dear all: >> >> In his talk at the Search Engine Strategies 2009 conference in Chicago this >> week, Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc., >> reported very surprising effects of adding GoodRelations and RDFa to their >> products pages: >> >> 1. GoodRelations + RDFa improved the rank of the respective pages in Google >> tremendously. >> >> In fact, if you try the query "BestBuy Ferris Bueller" on Google, then the >> page >> >> http://products.semweb.bestbuy.com/y/products/7590289/ >> >> comes on rank # 1 ahead of the much more established page >> >> >> http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuId=7590289&id=47476 >> >> This indicates a strong effect of GoodRelations + RDFa on Google's >> appreciation of a page. It is particularly surprising since the age of a >> domain has now a huge influence on ranking in Google (older ones get a much >> higher ranking), and the semantically augmented one is only something like >> eight weeks old. >> >> 2. Jay also reported a 30 % percent (!) increase in traffic on the BestBuy >> stores pages, e.g. >> >> http://stores.bestbuy.com/1895 >> >> since they have been augmented by GoodRelations + RDFa rich mark-up. >> >> 3. Yahoo observes a 15% increase in the Click-through-Rate (CTR). >> >> Nick Cox from Yahoo also recently reported that augmented search results, >> e.g. those with GoodRelations / RDFa in Yahoo get a 15 % higher >> Click-through-Rate (CTR). >> >> So in short: While better visibility in traditional search engines is of >> course not the main intended effect by adding GoodRelations & RDFa rich >> mark-up, >> I think these findings are so substantial that any SEO / SEM consultant >> should apply it - now! >> >> Patterns for simple copy-and-paste are here: >> >> http://www.ebusiness-unibw.org/wiki/Rdfa4google >> >> A full cookbook of mark-up recipes is being maintained at >> >> http://tr.im/cookbook >> >> All developer resources are at >> >> http://www.ebusiness-unibw.org/wiki/GoodRelations >> >> Best wishes >> >> Martin Hepp >> >> -- >> -------------------------------------------------------------- >> martin hepp >> e-business & web science research group >> universitaet der bundeswehr muenchen >> >> e-mail: hepp at ebusiness-unibw.org >> phone: +49-(0)89-6004-4217 >> fax: +49-(0)89-6004-4620 >> www: http://www.unibw.de/ebusiness/ (group) >> http://www.heppnetz.de/ (personal) >> skype: mfhepp >> twitter: mfhepp >> >> Check out GoodRelations for E-Commerce on the Web of Linked Data! >> ================================================================= >> >> Project page: >> http://purl.org/goodrelations/ >> >> Resources for developers: >> http://www.ebusiness-unibw.org/wiki/GoodRelations >> >> Webcasts: >> Overview - http://www.heppnetz.de/projects/goodrelations/webcast/ >> How-to - http://vimeo.com/7583816 >> >> Recipe for Yahoo SearchMonkey: >> http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey >> >> Talk at the Semantic Technology Conference 2009: >> "Semantic Web-based E-Commerce: The GoodRelations Ontology" >> http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287 >> >> Overview article on Semantic Universe: >> http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html >> >> Tutorial materials: >> ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on >> Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey >> http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009 >> >> _______________________________________________ >> goodrelations mailing list >> goodrelations at ebusiness-unibw.org >> http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations >> >> >> > > -- -------------------------------------------------------------- martin hepp e-business & web science research group universitaet der bundeswehr muenchen e-mail: hepp at ebusiness-unibw.org phone: +49-(0)89-6004-4217 fax: +49-(0)89-6004-4620 www: http://www.unibw.de/ebusiness/ (group) http://www.heppnetz.de/ (personal) skype: mfhepp twitter: mfhepp Check out GoodRelations for E-Commerce on the Web of Linked Data! ================================================================= Project page: http://purl.org/goodrelations/ Resources for developers: http://www.ebusiness-unibw.org/wiki/GoodRelations Webcasts: Overview - http://www.heppnetz.de/projects/goodrelations/webcast/ How-to - http://vimeo.com/7583816 Recipe for Yahoo SearchMonkey: http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey Talk at the Semantic Technology Conference 2009: "Semantic Web-based E-Commerce: The GoodRelations Ontology" http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287 Overview article on Semantic Universe: http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html Tutorial materials: ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! 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